Adobe throws down the gauntlet. Apple, your move.

Eric W. Shamlin • 13th May 2010 • Random Thoughts, Advertising, Random Thoughts, Pop Culture, Random Thoughts

Straight from Adobe’s site, a letter from their executives:

If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.

Engadget commentary:

So, it’s clear this issue isn’t going to die out any time soon, and it’s also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Of course, if they really want this message to hit home to the core iPad and iPhone users out there, they’re going to need to run that ad in HTML5.